As an experienced journalist, I know what makes a good news story. Newsletters help you stay in touch with your customers, offering them advice, announcing new products and services, as well as special offers.
An effective newsletter needs:
Punchy subject headers – to increase the open rate on emails
Strong, engaging headlines – to keep your customers reading
Interesting content – bringing your customers added value to enhance your long-term relationship
A compelling message – I write copy that encourages your customers to click ‘buy now’ or visit your website
Regular newsletters are an effective way to ensure your existing customers keep coming back to you. Good email copywriting with engaging content can boost sales and your brand awareness, but anything less will end up in the bin.
I can turn your email newsletters into a successful sales tool that reflects your brand and the needs of your customers.
For newsletters that work for you and your customers contact me today.
A great brochure starts with good design and uses persuasive writing to drive home your key messages. I write customer focused copy designed to make your brochure and your business stand out from the crowd.
I can ensure your brochure makes a splash by:
working with you to create a plan of action
focusing on customer benefits
writing engaging copy that keeps customers reading
taking time to understand your target audience
using, clear, simple and powerful language to deliver your key messages
going out with a bang to ensure your customers pick up the phone
Your brochure is a powerful sales tool, so looking pretty isn’t enough. Whether you want to generate new leads or simply remind existing customers how good you are, I can help. Get in touch today for a fresh, creative approach to your brochure.
Great website copywriting should grab the reader’s attention and keep them coming back for more. In a crowded marketplace you need words that get straight to the point and say exactly what your customers want to know.
For website content that hits the mark it must:
be easy to read
answer your customers’ needs
promote your business as the best solution
increase sales by compelling your customers to take action (buy, subscribe, call)
Your website is your showroom, brochure and sales team rolled into one, so don’t let sloppy copy let you down.
It’s all about understanding your customers and understanding your business – that’s what I do. Get in touch today.