Everyone can write, so what’s the point of hiring a copywriter, right? Yes and no. Anyone can throw a few words together, but nothing lets your business down like sloppy copy and believe me, it’s easy to spot. Don’t let long, rambling sentences bog your customers down. Bad writing can turn them off before you’ve even got to the good bits about all your great services and business benefits.
When people ask what I do, I invariably get one of two reactions. The first is a polite, yet baffled look. The second is when they ask me if I can help trademark their Uncle Bob’s mad invention.
Just to clarify, I am a copywriter – emphasis on the ‘w’. I am not one who is involved in copyright law and protecting creative ownership of an intellectual property, such as a book or film.
A copywriter is a person who writes copy or content for advertising or marketing purposes. It’s all about the art of persuasion and a copywriter is an expert at harnessing the power of words to sell products and influence people.