When people ask what I do, I invariably get one of two reactions. The first is a polite, yet baffled look. The second is when they ask me if I can help trademark their Uncle Bob’s mad invention.
Just to clarify, I am a copywriter – emphasis on the ‘w’. I am not one who is involved in copyright law and protecting creative ownership of an intellectual property, such as a book or film.
A copywriter is a person who writes copy or content for advertising or marketing purposes. It’s all about the art of persuasion and a copywriter is an expert at harnessing the power of words to sell products and influence people.
As you peruse the back of your cereal packet in a bleary-eyed daze, just think – a copywriter wrote that.
What about the instructions that come with your new phone? Copywriter.
And the inflight emergency film you watch on the plane? You guessed it. Copywriter.
But that’s not all. Copywriters also write brochures, websites, sales letters, press releases, newsletters, blogs and even speeches.
In short, a copywriter writes.
So, now you know what a copywriter does, click here to find out why your business needs one.