TRAVEL INSURANCE

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    This travel insurance client, aimed at the student market, wanted to create a social media campaign to promote its new travel insurance offering.

    I wrote a series of items from the point of view of students, using an informal, youth-oriented style. The PR team came up with a list of subjects designed to encourage student travellers to buy travel cover.

    My job was to use a  fun, light-hearted approach to get the key messages home.

    Wander Student Insurance - Buying insurance cover blog

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