This is my 10 year anniversary as a freelance copywriter. 10 years of wonderful clients (mostly).
I started in a flat in London and relocated to a house in Taunton, Somerset. It wasn’t easy finding business outside the Capital, but thanks to a client introducing me to Taunton BNI, it gets easier with every passing year.
I just want to say, thanks to everyone who has helped me get this far. Here’s to the next 10 years.
This week, the last typewriter built in the UK left the production line, marking the end of an era. The typewriter in question rolled out of the Brother factory, in north Wales and straight into a museum. I kid you not, Brother donated its last typewriter to the Science Museum, in London.
Until I heard this news, I hadn’t even considered that people may still use typewriters, you know, to actually write on, let alone that the things were still in production. Oh, sure there must be the odd writer who insists on banging away on the old Underwood, but other than that, surely everyone’s too busy trying to find their tablet stylus down the back of the sofa or swype texting to worry about this loss.
Journalists get hundreds of press releases every day so you need to make sure yours stands out from the crowd. The key is to write a story that doesn’t get sent straight to the trash bin and doesn’t result in you being put on that journalist’s junk mail list. Read on to find out how.
Everyone can write, so what’s the point of hiring a copywriter, right? Yes and no. Anyone can throw a few words together, but nothing lets your business down like sloppy copy and believe me, it’s easy to spot. Don’t let long, rambling sentences bog your customers down. Bad writing can turn them off before you’ve even got to the good bits about all your great services and business benefits.
When people ask what I do, I invariably get one of two reactions. The first is a polite, yet baffled look. The second is when they ask me if I can help trademark their Uncle Bob’s mad invention.
Just to clarify, I am a copywriter – emphasis on the ‘w’. I am not one who is involved in copyright law and protecting creative ownership of an intellectual property, such as a book or film.
A copywriter is a person who writes copy or content for advertising or marketing purposes. It’s all about the art of persuasion and a copywriter is an expert at harnessing the power of words to sell products and influence people.