Journalists get hundreds of press releases every day so you need to make sure yours stands out from the crowd. The key is to write a story that doesn’t get sent straight to the trash bin and doesn’t result in you being put on that journalist’s junk mail list. Read on to find out how.
Everyone can write, so what’s the point of hiring a copywriter, right? Yes and no. Anyone can throw a few words together, but nothing lets your business down like sloppy copy and believe me, it’s easy to spot. Don’t let long, rambling sentences bog your customers down. Bad writing can turn them off before you’ve even got to the good bits about all your great services and business benefits.